What Is The Difference Between Localization And Translation?

What is translation and localization?

“Translation” is the process of rendering text from one language into another so that the meaning is equivalent.

“Localization” is a more comprehensive process and addresses cultural and non-textual components as well as linguistic issues when adapting a product or service for another country or locale..

What does localization mean?

Localization is the adaptation of a product or service to meet the needs of a particular language, culture or desired population’s “look-and-feel.” A successfully localized service or product is one that appears to have been developed within the local culture.

What companies use localization strategy?

5 Global Companies Localizing RightDomino’s. Similar to McDonalds, Domino’s Pizza has an extremely flexible localization strategy, and they regularly update their menu and topping choices to incorporate local tastes and food preferences. … Netflix. … Nike. … Coca-Cola.

How is website localization done?

Website localization involves adapting any text being used into the language of the country. It is important that translation of information be “clear and understandable” to avoid cultural misunderstanding or offense. In order to translate, the “target culture” must be known.

How is localization done?

Localization in a nutshell It’s a method used to translate language, requirements, and culture of a locale. Localization is done in text, images, documents, interface, etc. The effectiveness of localization will aid the users to relate to your website in a way that makes them feel like a native.

What are the advantages of localization?

There are five key advantages of marketing localization:Marketing localization decreases barrier to entry. … Localization customizes customer experience. … Localization breeds cultural respect and appropriation. … Localization results to better brand identification. … Localization hastens local business development.

Is it do not translate or localize?

In order to communicate effectively with locals around the world, you need to speak their language; go beyond translating your content and materials word-for-word and instead, localize. There’s a difference. Translation is the process of translating words or text from one language into another.

What is localization strategy?

A localization strategy is a unique market approach a company takes to address purchasing habits, customer behaviors and overall cultural differences in each country it works in. … Cultural norms – It is essential to meet cultural expectations, like how to address your customers correctly.

Is Google translate secure?

Data confidentiality Does Google look at or use the text I send for translation? Google does not use any of your content for any purpose except to provide you with the service.

Why is Google Translate not good enough for localizing your product?

The problem with the tool is that there is no way for you to tweak the efficacy or detailing on the translation effort. … Not only may Google Translate make an error here; such errors can result in your customers either buying a wrong product from you or using it in a way that is appropriate.

What is a localization team?

A large localization project requires a team that consists of a program manager, one or more localization engineers, and many localizers. … Localization engineers are responsible for handling the localization database and maintaining the proper localization instructions in the commenting model, if this model exists.

What is difference between globalization and localization?

Localization is the adaptation of a resource or product to fit the demands of one specific culture or locale, while globalization is the adaption of a particular resource to fit the demands of multiple cultures and locales.

What are localization services?

Localization is the process of modifying a product to adapt to the needs and preferences of users in a different region. … Clients may utilize localization services when looking to expand their product or service to other locations in a well-functioning form that adapts to the local language, culture, and regulations.

What does localization mean in biology?

Definition: Any process in which a cell, a substance, or a cellular entity, such as a protein complex or organelle, is transported, tethered to or otherwise maintained in a specific location. In the case of substances, localization may also be achieved via selective degradation.

Why is localization important?

Localization Will Give You a Competitive Edge Local competitors: Going up against companies that are native to the local market can be tough. Local businesses may be able to gain the trust of an audience much more easily than an outside player. Localizing your product will help level the playing field.